We try to answer some of the more frequently asked questions relating to Search Engine Optimization & Online Marketing
What does SEO mean?
SEO is an acronym for Search Engine Optimization, but in today’s ever evolving online marketplace it’s far more involved and important than just search and engines.
What exactly is SEO?
To precisely describe and define SEO is not a simple task, as it’s constantly changing and evolving every single day. In 2013 the definition of SEO could be something along the lines of: Every action completed to ensure you are found easily on the Internet and to guarantee that the resulting traffic is converted into customers.
Is SEO spam, ancient, ineffective etc.?
There has never been a better time to employ an effective Search Engine Optimization campaign for your business’ website. More and more customers are turning to the Internet to research products and services offered by your business. It is now vital to your business’ success to ensure you can be found easily on the Internet, ahead of your competitors! Furthermore, SEO has proven to be the most cost-effective form of online marketing, producing the greatest ROI for our valued clients.
Why isn’t my website #1 or on the first page of Google?
There are many reasons why you aren’t ranking as well as you may have liked. You haven’t completed SEO on your website yet? You don’t have any content for your website visitors and potential customers? Your website is made up of mainly Flash, AJAX or only images? You have had your inexperienced cousin or IT office guy complete your online marketing? The only solution to these problems is to hire a professional online marketing company such as Singapore SEO.
When can we expect to see results?
Successful SEO may take some time depending on a number of factors and the goals you aim to accomplish. More competitive keywords and search terms can in some cases take up to a year to reach first page rankings, whereas others may prove to be effective after only a couple of weeks or months. We undertake comprehensive keyword and market research to produce the ideal solution, remembering that SEO is essentially a continual process that never stops.
Can we rank highly for a massive list of keywords?
In the majority of cases it is unwise to attempt to rank for a huge number of keywords (50+), it simply won’t be effective and provide the benefits that SEO can deliver. We assist our clients in identifying and selecting the keywords and search terms that will generate the most leads for their business. It is suggested that you determine your main search queries, usually no more than 20, and target them specifically to produce the best outcome for your organization. The main keywords and phrases included in your SEO campaign should be the most popular and profitable ones. A restaurant in Singapore would attempt to rank for restaurant Singapore and other similar combinations pertaining to their industry.
How much does SEO cost?
How much does a new car cost, or an apartment? First and foremost we must understand what type of car or apartment you require then we can attempt to produce a quotation. Generally speaking you can expect to pay around $300 per month for the most basic Search Engine Optimization package, with prices increasing for more effective and involved campaigns. At the end of the day cost should not be an issue. SEO has proven to be the most cost-effective form of online marketing, with many strategies producing a staggering 500% return on investment!
Why is SEO so expensive?
SEO is not expensive. Effective Search Engine Optimization allows your business’ website to actually earn money whereas simply setting up website and launching it on the Internet by itself does not. Following its successful integration, SEO will earn your business more money than it demands, by greatly improving your organization’s bottom line through highly targeted lead generation and customer conversion optimization.
How long will it take to get my website indexed by Google?
There is no definitive timeline for how long Google takes to scan and index your website. Generally speaking it could take minutes or weeks depending on your particular website and the fresh content being distributed on it. One thing is certain though, without SEO it could even take an eternity.
How do I submit my website to search engines like Google/Bing/Yahoo etc.?
You no longer have to submit websites to search engines in today’s day and age. You can link to your brand new website from existing indexed sites, you distribute and communicate them via blog posts and articles or you produce an XML sitemap for your website. Concentrate on being found in the top 3 search engine’s: Google, Yahoo! and Bing, as this is where the majority of the population search for the product and service offerings of your organization.
Does my website require an XML sitemap?
Depending on the type of your website you may or may not necessarily need one, but in the majority of cases the best practice is to include an XML sitemap. This allows you to inform search engines about URLs on a website that can be crawled by it’s spiders, ensuring all pages and content are scanned and indexed.
Do I require meta tags for successful SEO?
Not necessarily. The meta description tag will not directly influence your search engine rankings, but it is ideal for search engine users who may choose whether or not they click on your website based on the meta description you provide.
Can’t my brother-in-law who is a graphic designer perform SEO?
Many designers in the majority of cases miscalculate the significance of effective SEO and unfortunately do not have a great understanding of how it works and the benefits and can provide to an organization. SEO should be an integral aspect of an overall website design not simply an additional feature. An SEO minded website designer can produce an effective and easily findable website navigational system that operates well for Search Engine Optimization as well. In the majority of cases a successful online marketing campaign, focusing on SEO requires the expertise of a professional SEO consultant to accomplish your business’ Internet objectives.
What about my cousin who is a web developer? Can she do the SEO?
Many experienced SEO experts began their careers as web developers or programmers. Professional web developers have a great understanding of the technical elements required to undertake search engine optimization, but to harness the full power of a comprehensive marketing solution, other elements including industry knowledge, the best marketing practices and customer traits need to be considered. A great web developer or programmer can deliver around one third of the necessary skills required for SEO. Unfortunately many web developers are incompetent SEO beyond the most common SEO basics. Your best bet is to hire the professionals at Singapore SEO!
Why should I hire someone else to carry out my SEO?
SEO is a long-term investment that requires full time attention from an SEO expert of professional team with a variety of talents ranging from web design and development, content copywriting to online marketing. Unless you currently employ at the very least one qualified, in-house, full time SEO professional it is strongly advised you seek assistance from a professional SEO company in Singapore, such as the team at www.seo.sg.
Doesn’t Google hate Search Engine Optimization?
No, quite the opposite in fact! Google even provides expert SEO advice and information, as well as an abundance of SEO tools and techniques itself. Google loves SEO and rewards Search Engine Optimized websites with elevated search engine rankings. As a matter of fact Google employees and SEO professionals speak at the same online marketing seminars and operate together as business associates. The majority of SEO Agencies such as Singapore SEO are huge clients of Google as we also purchase Pay-Per-Click(PPC) ads from Google.
Does SEO mean website optimization for search engines crawlers and not human beings?
Some people and SEO companies are still of the belief that SEO is performed only to satisfy the requirements of search engine spiders. Many reputable and successful SEO agencies such as Singapore SEO promote search engine optimization strategies for website visitors. At the end of the day, if you have produced the BEST website and content for your users, it will be the BEST for the search engine spiders as well.
Does the size of my website matter?
Traditionally the size of your website did matter. Not too long ago, larger websites appeared to rank better than smaller website, simply due to the number of pages making up the site. In today’s day and age, thanks to amendments in Google’s algorithm, the quality of your content far outweighs the quantity of it, so there is simply no point trying to increase the size of a website artificially by including poor quality content that will provide no real value to your website visitors.
Will domain extensions (top level URLS like .com, com.sg) effect my SEO efforts?
Yes they will. In particular when it comes to geographical and country based domain extensions like .sg, .hk or .my. For location based SEO in particular countries you should include a country domain name extension to gain a minor benefit. It also improves the level of trust from website visitors who are more likely to have faith in a website from their particular region. Also many online marketing professional in the SEO industry suggest that high quality .edu and .gov domains are favoured more by search engines such as Google. Google has explained that this is the case due to the fact that .edu and .gov domains receive more links and therefore Google places more trust in them.
We have attempted to answer some of the most common search engine optimization questions we receive on a day-to-day basis here at Singapore SEO. If you couldn’t find what you were looking for, feel free to pick up the phone and call us on +65 6715 9702 where one of our friendly team will be only too happy to resolve any of your concerns or queries. Alternatively you could check out our SEO blog or fill out our online form and our SEO experts will be in touch with you shortly.